Intro price. Get OCP Courses for Big Sale -70% off.
Welcome to the Certificate Program in Digital Marketing Strategies Program (DMSP). The PG Diploma in Digital Marketing & AI by OCP Academy is designed to equip learners with a strategic marketing mindset and a comprehensive understanding of key digital marketing platforms that drive business growth in today’s competitive world. This program is developed in collaboration with renowned academicians and industry experts from leading global organizations such as Google, Apple, Xerox, Dell, IBM, Zycus, Reliance, Cognizant, and founders of several successful startups. By blending academic excellence with real-world business applications, this curriculum enables learners to master the art of marketing in the digital era — where creativity meets data and technology drives decisions. The introductory module will help you get familiar with the learning platform, program philosophy, student support services, and the upcoming course roadmap for the next few months. It is essential to explore these details thoroughly, as they form the foundation for your journey towards becoming an industry-ready digital marketing professional.
Digital Marketing Simulations
Adding real world skills with hands-on experience, Simulator which is used by 88% of MNC, Agencies across globe
Industry
Fit
Be Industry ready from Day 1, WIth Live Projects, Internship, Competition, Client handeling, Mentors Support
100% Live
Learning
from Industry Experts, Learning up-to-date concepts by building practical skills & clearing doubts
December 2025
April 2026
06 Months + Preparatory Sessions
Rs. 80,999/- INR
All Inclusive
Online mode learning & practicing
- Key Program Highlights
Study Pedagogy
Price
One Time Payment
99,999/- 80,999/-
Interest Free EMI Plans
Faster payment with Credit Card, Debit Card, Net Banking
2) EMI options available from 3 Months to 12 Months
3 )No Credit Card required
Ready to start creating a standard website?
Finest choice for your home & office
Digital Marketing Tools Covered
Certificates
What Digital Marketing Strategies Program?
The Digital Marketing Strategy Program (DMSP) by OCP Academy is a comprehensive, globally aligned program designed to transform learners into strategic, future-ready marketing leaders.
This program goes beyond basic marketing concepts — it helps you master the art and science of building, managing, and scaling digital strategies that drive measurable business growth.
Through an immersive, simulation-based learning experience, you’ll gain expertise across the full digital ecosystem, including:
Designed for students, working professionals, entrepreneurs, and business owners, the DMSP program combines academic excellence, industry projects, and mentorship from top digital leaders to prepare you for tomorrow’s marketing challenges.
Become a strategist, innovator, and global marketer with OCP Academy — where knowledge meets impact.
Digital Marketing
Master end-to-end marketing channels and digital brand building.
Performance Marketing
Learn to optimize ad campaigns and maximize ROI using real-world tools.
Growth Marketing
Discover how data, creativity, and experimentation fuel business expansion.
Influncer Marketing
Brands collaborate with influencers who have an engaged audience to promote their products or services.
Business Statistics
Involves collecting, analyzing, interpreting, and presenting data for business operations and decision-making
Business Strategy
Long-term plan that helps an organization achieve goals, gain a competitive edge, and create value for stakeholders.
Automation in Marketing
Software and tools to automate repetitive marketing tasks, streamline campaigns, and engage customers efficiently.
Communication Skills
The ability to share ideas effectively through speaking, writing, visuals, and body language.
Marketing Analytics
Decode insights, interpret data, and make informed marketing decisions.
Artificial Intelligence
Perform tasks typically associated with human intelligence, like learning, reasoning, problem-solving, decision-making.
Emerging Technologies
(AR, VR, MR & XR) – Experience the future of immersive marketing and innovation-driven campaigns.
Soft Skills
Ability to share ideas clearly through speaking, writing, and visuals.
Foreign Languages
(French, German, Chinese, Japanese, Portuguese, Spanish) – Gain a global edge and enhance cross-cultural communication.
Digital Marketing Simulator
Benefits of Digital Marketing Strategies Program
1 Gain a holistic understanding of digital marketing principles and practices.
2 Learn how to align digital marketing strategies with business objectives.
3 Develop the skills to create data-driven, results-oriented marketing campaigns.
4 Enhance your career prospects and unlock new opportunities in the digital marketing field.
Explore Mentorship
Histudy The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested.
Education The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested.
Education The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested.
Education The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested.
Ms. Saba Karimi is an entrepreneur, digital mentor, and passionate marketer with extensive experience in digital marketing through a career spanning more than 15 years. She loves how dynamic, exciting, and ever-growing the web is, which is what makes her work methodology so interesting.
Histudy The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested.
Histudy The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested.
Histudy The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested.
Histudy The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested.
Hi, My Name is Nimit Khanna, I have been in the field of Digital Marketing for the last 8 years. In the last 3 years, I have coached more than 1000 Marketers, business owners, students, and homemakers in the art of Digital Marketing. For the same, I have been recognized by the organizations I have worked with as The Best Trainer. My student feedback forms always end up in the topmost category. Digital Marketing is a Practical Intensive Skill-based program. My approach while teaching you is going to be hands-on i.e. you will be executing things with your own hands under my guidance. Being a Digital Marketing Agency Owner I get to work on the bleeding edge of digital marketing tools and techniques. I want to share my learning with people who are passionate about learning new things, so they can grow and I get to deepen my understanding of concepts. While taking an online class I prefer to stick to google products like hangouts and YouTube live. Besides that, I use calmly writer to share notes made in the class. I Demand to put in at least 1 hour of daily practice from my students, this results in them asking questions that not only solve their problems and make the session interactive but also lets me know that the student is putting in the effort.
About DMSP
The program syllabus is divided into 3 levels:
1 In the second level, you will learn all about major digital marketing channels such as search, social, email and many more
2 30,000 + jobs available currently in the industry and it is expected to grow at 25% Y-O-Y
3 In the final level of the curriculum, you will learn how to leverage marketing analytics to optimize your campaigns and build a holistic digital marketing strategy by combining all your newly gained knowledge about fundamentals and channels.
This program not only features engaging lectures with leading faculty and working professionals, but it also features
1 Case studies adopted from Harvard Business Publishing developed with leading brands based on their past marketing campaigns. Here you will experience how what you are learning actually manifests in the industry.
2 A project where you will get to run campaigns just like you would do it on Facebook and Google Ad Platforms using a simulation platform – Mimic Pro of stukent.
3 At OCP Academy, we work with India’s leading academicians, experts, and technology professionals to create the most engaging learning experience for you.
What else do we offer ?
Real-world Projects from Industry Experts
Apply theoretical knowledge to real-world situations.
Decision-Making Skills
Get help in developing your own custom learning plan tailored to fit your busy life. Learning at your own pace and reaching target goals on the schedule that fits your life.
Mentor Support
Our Industry expert mentors guide learners and are dedicated to clearing doubts. Mentoring sessions to motivate and keep the learners on track.
Career Service
After learning get access to resume support, portfolio making and LinkedIn profile optimization which will help you to advance your career and showcase your skills.
PURPOSE OF THIS PROGRAMME
1 Are you a marketing or sales professional in the early stages of your career who wants to develop your digital marketing skills in order to advance your career?
2 Managers in mid-to-senior positions who want to learn how to use integrated digital marketing strategies and best practices to increase reach, conversions, and ROI.
3 Consultants who wish to establish competitive strategies for their clients by learning about in-demand digital marketing technologies and platforms.
4 Entrepreneurs and company owners interested in learning how digital marketing methods may help them boost marketing results and expand their businesses.
5 If you want to work as a digital marketer on a worldwide scale, here is the place to be. We provide a digital marketing course with an international language component.
6 Communication skills are essential for any career. We also provide soft skill training in addition to our digital marketing courses.
OCP Academy Ecosystem
Learn Real Employable Skills
Learning high impact industrial skills would increase your chance to attract top companies.
Project-Based Active Learning
Learn by doing with real-world projects and hands-on exercises crafted by industry experts leads to real skills mastery .
Self Paced Learning
Self-paced learning, helps professionals and full-time students to learn at own custom learning plan to fit your busy life.
Practice on simulations
Practice makes you perfect, rigorous practice after learning would sharpen your skills and easy way of learning.
One-On-One Mentor Session
Learning is never easy until and unless you get your doubts solved. We have industry experts coach to solve your doubt in real-time.
Eligibility Criteria
For Whom
- This is the appropriate platform for students who want to enter the digital marketing profession
- Business managers, product owners, entrepreneurs, housewives looking to take their offerings out to the consumer through effective digital strategies
- Professionals looking to develop skills in digital marketing domain for career growth
Eligibility
- Foundation Course: Minimum qualification 10th Pass
- Level Two Course: Higher secondary pass
- Professional level course: Undergraduate degree certificate.
Instructions & Documents to apply
1 Latest Passport size photo
2 Government Issued Photo ID Document (For example Passport, Aadhar Card, Pan Card, Voter ID Card, Driving License)
3 10th Standard Marksheet
4 10th Standard Passing Certificate
5 12th Standard (or Undergraduate Diploma) Marksheet
6 12th Standard (or Undergraduate Diploma) Passing Certificate
7 Graduation Marksheet (For Student Who Completed)**
8 Graduation Passing Certificate (For Student Who Completed)**
9 Post Graduate Marksheet (For Student Who Completed)**
10 Post Graduate Certificate (For Student Who Completed)**
Application Process
Fill up the application form
100% Live Learning
Start Any Day
Soft Skills
Foreign Language
Information About the Program
1 Live seminars, case studies, projects, assignments, simulations, mentorship and self-paced videos are all available to help you learn from the best instructors and industry leaders. photo.
2 You will be working on real-time industry-based projects to supplement your education.
3 In most firms, digital marketers are in great demand in numerous areas, and this curriculum attempts to equip you for the same.
4 This course will include academic rigour and research, as well as real-world industry experience via case studies and project work.
5 We support learners with soft skill training.
6 You will be supervised by Digital Marketing specialists in this program, and sessions will be led by professors from across the world and industry executives.
7 Portfolio building session, Placement skills training.
8 Self-paced online videos, live virtual classrooms, hands-on projects, and lab sessions make up this certification program
9 Marketing Fundamentals, Designing Marketing Mix, Preparing the Marketing Communication Plan, and Marketing Analytics are among the subjects covered in this curriculum, as well as an in-depth understanding of many Digital Marketing channels such as SEO, SEM, and email marketing.
10 We provide one international language add-on course based on student selection.
Industry Insights
1 The demand for Digital Marketing professionals have increased by 48% in last one year.
2 30,000 + jobs available currently in the industry and it is expected to grow at 25% Y-O-Y
3 A holistic digital marketer should have a panoramic view of various digital marketing mediums that business can use for escalating growth.
The common Digital Marketing Pathway
- Content Creator
- Content Strategist
- Creative Assistant
- Social Media Coordinator
- Social Media Strategist
- SEO Specialist
- SEO Strategist
- Email Marketing Specialist
- SEM Specialist
Entry Level
- Marketing Data Analyst
- Community Manager
- Content Marketing Manager
- Conversion Rate Optimizer
- Inbound Marketing Manager
- Analytics Manager
Mid Level
- Digital Brand Manager
- Creative Director
- Digital Marketing Manager
- SEO/Marketing Manager
- Social Media Marketing Expert
- Chief Marketing Officer
- AVP Marketing
- Head of Marketing
Advanced Level
Learning Outcomes
1 Explore how marketing, operations, and human resources interact in real-time delivery.
2 Demonstrate cognitive understanding of the abilities needed to perform online research and market research, as well as discover, evaluate, and choose digital market prospects.
3 Applying applicable marketing theories and frameworks, explaining emerging trends in digital marketing, and critically evaluating the usage of digital marketing technologies.
4 Investigate and assess difficulties related to adjusting to globalized marketplaces that are continually evolving and becoming more interconnected.
5 Interpret the traditional marketing mix in light of a rapidly evolving and broadening the spectrum of digital strategies and approaches.
6 Recognize the value of conversion and collaborate with digital relationship marketing.
7 Analyze ethical and cross-cultural challenges in globalized digital commerce.
Frequently Asked Questions
How can we help you ?
Modules of DMSP
1. Understanding the basic concept of marketing 4p’s, B2B & B2C
2. Understanding the Marketing channel & evolution
3. Analyzing the difference between digital marketing & marketing
4. Remembering Digital & its Funnel
5. Applying digital marketing funnel & strategy
6. Applying Matrix & acquire customer
1. Understanding the basic concept of marketing 4p’s, B2B & B2C
2. Understanding the Marketing channel & evolution
3. Analyzing the difference between digital marketing & marketing
4. Remembering Digital & its Funnel
5. Applying digital marketing funnel & strategy
6. Applying Matrix & acquire customer
1. To understand the Basics of Social Media Marketing and key components of Social Media Marketing.
2. To understand how social media works, why it is important and how to create a content plan.
3. Analysis of the Importance of various social media channels. How to leverage each one of them individually to integrate with a bigger marketing plan.
4. To Understand the fundamentals of social media listening and reputation management
5. Applying the concept of how to run ads on social media, understand the social media Analytics and how the numbers are measured, what are the most important metrics and how can the metrics be used to improve campaigns and Marketing.
1. Apply display advertising to support brand awareness and it also helps to increase the purchase intention of consumers.
2.Understanding Google’s display campaigns,it allows advertisers to target their ads to audiences and placements that are most likely to drive conversions for their business.
3.To create campaigns through Google Display Network and will also be able to compare and analyze the campaigns.
4.To classify different types of affiliate and will be able to select the affiliate program and can perform as a marketer.
5.Evaluating the Multi-Channel Funnels reports answer these questions and others by showing how your marketing channels ( i.e. sources of traffic to your website work together to create sales and conversions ) .
1.To introduce app marketing eco-system and understand traffic
strategies for an app
2.To understand app advertising on Facebook and Google
3.To learn key performance indicators of app marketing campaign
4.To introduce app analytics tools
1.To understand of Content Marketing
2.To Discuss the Ecosystem of Content Marketing
3.Demonstrate the Tools & Framework used in Content Marketing
4.Evaluating Content Marketing.
5.Dramatize the role of Content Marketing in Digital Marketing
1. To understand the basics of email marketing and key components of
email marketing.
2. To comprehend what an email list is, why it is important, and how to
build an email list.
3. Analyze the importance of segmentation and how to segment an
email list based on transactions and behaviors.
4. To understand the Email Automation and Drip Campaigns.5.
Demonstrate how to evaluate Email Analytics, what the most essential
metrics are, and how to utilize the analytics to enhance campaigns and
marketing.
5. Demonstrate how to evaluate Email Analytics, what the most
essential metrics are, and how to utilize the analytics to enhance
campaigns and marketing.
1.Understand the fundamentals of SEO and apply them in industryspecific simulations.
2.Apply the techniques to ensure that a website appears on the first
page of search engine results pages by satisfying all of the search
engine’s standards.
3.Apply the backlinking technique to increase a website’s domain
authority on search engines
4.Analyze the data to assess how effectively their SEO strategies are
working and what areas should be improved.
5.To comprehend the functioning and evolution of search engines and
how to make the best use of them
6. To optimize an app and successfully launch it on all the 3 app
download platforms including Apple, Google, and Windows.
1. To Understand the different sections of a digital marketing plan.
2. To Explore how to leverage keywords and search engine marketing in
your ad campaigns
3. To Develop a sample pay per click (PPC) ad campaign that aligns with
your marketing goals
4. To Analyze a landing page and identify successful and unsuccessful
elements
5. To Recognize how to apply calls-to-action to increase customer
conversion
6. To understand the tactics of customer conversion and retention to
add to your digital marketing plan
1. To Understanding the concepts of AdTech and MarTech
2. To Analyses the process for purchasing ads
3. To Understand the concepts of Evolution of AdTech EcoSystem
4. To Applying the concept of marketing technology and analytics tool.
5. To Understand the concepts of Marketing Stack and identifying the target audience
1. Understanding the basic concept of a Digital Product and the key phases
2. Understanding the importance of User Experience and Design & Basic Usability Testing Know-How
3. Understanding of websites and Applications for your digital Product
4. Concept of Implementing Teams while creating your project team
5. Differentiate between Project Manager and Product Manager
6. Learn by studying examples
1. To understand the E-commerce Concept
2. To develop and manage E-commerce Store
3. To Understand the Right Product to sell online through electronic portals
4. To identify the right platform for e-commerce operation
5. To have deep understanding of the different markets places available in online environment
6. To understand the key steps involved in Online order Fulfilment
7. To Understand the B2B and B2C Approach for Ecommerce
8. To Understand the role of shipping partners in E-commerce
9. To choose and learn the right Packaging for your product
1. To Understand the concept to increase efficiency
2. Transparency for both the advertiser and the publisher in the real time auction basis
3. To Demonstrate about Ad Network and Ad Exchange
4. To identify how to use internet to perform everyday tasks
5. To Understand the concept about big data and its functions
1. To understand the customer’s path or journey, via various touchpoints and to reach their decision to purchase the goods / services / an item / product from you.
2. To Analyse the Old Customer Funnel from the New and seeing the advantages
3. Analyze and differentiate a Offline customer Journey with an Online Journey
4. To analyse the mapping Customer Profiling along with your Brand Customer Persona to know your customer better and talk to him accordingly
5. To Understand the concepts to enables to build new leads and then convert to New Customers, and then build
Internship is a professional learning experience that
offers meaningful, practical work related to a student’s
field of study or career interest. OCP Academy takes care
of it (T&C apply)**, An internship gives a student the
opportunity for career exploration and development, and
to learn new skills.
Digital Marketing Simulation is consistent with corporate learners’ growing interest in acquiring and developing such skills. Participants learn about organic (SEO) versus paid (CPC) internet traffic and how website visitors convert into leads and customers.
By enrolling in our digital marketing course with live projects, you will have the opportunity to apply theoretical concepts to real-life scenarios. This hands-on approach allows you to develop a deep understanding of various digital marketing strategies and techniques while honing your practical skills
Digital Marketing Strategies Program
1 Real-world Projects from Industry Experts
2 Flexible Learning Program
3 Mentor Support
4 Career Services
