1. Understanding the basic concept of marketing 4p’s, B2B & B2C
2. Understanding the Marketing channel & evolution
3. Analyzing the difference between digital marketing & marketing
4. Remembering Digital & its Funnel
5. Applying digital marketing funnel & strategy
6. Applying Matrix & acquire customer

1. Understanding the basic concept of marketing 4p’s, B2B & B2C
2. Understanding the Marketing channel & evolution
3. Analyzing the difference between digital marketing & marketing
4. Remembering Digital & its Funnel
5. Applying digital marketing funnel & strategy
6. Applying Matrix & acquire customer

1. To understand the Basics of Social Media Marketing and key components of Social Media Marketing.

2. To understand how social media works, why it is important and how to create a content plan.

3. Analysis of the Importance of various social media channels. How to leverage each one of them individually to integrate with a bigger marketing plan.

4. To Understand the fundamentals of social media listening and reputation management

5. Applying the concept of how to run ads on social media, understand the social media Analytics and how the numbers are measured, what are the most important metrics and how can the metrics be used to improve campaigns and Marketing.

1. Apply display advertising to support brand awareness and it also helps to increase the purchase intention of consumers.

2.Understanding Google’s display campaigns,it allows advertisers to target their ads to audiences and placements that are most likely to drive conversions for their business.

3.To create campaigns through Google Display Network and will also be able to compare and analyze the campaigns.

4.To classify different types of affiliate and will be able to select the affiliate program and can perform as a marketer.

5.Evaluating the Multi-Channel Funnels reports answer these questions and others by showing how your marketing channels ( i.e. sources of traffic to your website work together to create sales and conversions ) .

1.To introduce app marketing eco-system and understand traffic
strategies for an app

2.To understand app advertising on Facebook and Google

3.To learn key performance indicators of app marketing campaign

4.To introduce app analytics tools

1.To understand of Content Marketing

2.To Discuss the Ecosystem of Content Marketing

3.Demonstrate the Tools & Framework used in Content Marketing

4.Evaluating Content Marketing.

5.Dramatize the role of Content Marketing in Digital Marketing

1. To understand the basics of email marketing and key components of
email marketing.

2. To comprehend what an email list is, why it is important, and how to
build an email list.

3. Analyze the importance of segmentation and how to segment an
email list based on transactions and behaviors.

4. To understand the Email Automation and Drip Campaigns.5.
Demonstrate how to evaluate Email Analytics, what the most essential
metrics are, and how to utilize the analytics to enhance campaigns and
marketing.

5. Demonstrate how to evaluate Email Analytics, what the most
essential metrics are, and how to utilize the analytics to enhance
campaigns and marketing.

1.Understand the fundamentals of SEO and apply them in industryspecific simulations.

2.Apply the techniques to ensure that a website appears on the first
page of search engine results pages by satisfying all of the search
engine’s standards.

3.Apply the backlinking technique to increase a website’s domain
authority on search engines

4.Analyze the data to assess how effectively their SEO strategies are
working and what areas should be improved.

5.To comprehend the functioning and evolution of search engines and
how to make the best use of them

6. To optimize an app and successfully launch it on all the 3 app
download platforms including Apple, Google, and Windows.

1. To Understand the different sections of a digital marketing plan.

2. To Explore how to leverage keywords and search engine marketing in
your ad campaigns

3. To Develop a sample pay per click (PPC) ad campaign that aligns with
your marketing goals

4. To Analyze a landing page and identify successful and unsuccessful
elements

5. To Recognize how to apply calls-to-action to increase customer
conversion

6. To understand the tactics of customer conversion and retention to
add to your digital marketing plan

1. To Understanding the concepts of AdTech and MarTech

2. To Analyses the process for purchasing ads

3. To Understand the concepts of Evolution of AdTech EcoSystem

4. To Applying the concept of marketing technology and analytics tool.

5. To Understand the concepts of Marketing Stack and identifying the target audience

1. Understanding the basic concept of a Digital Product and the key phases

2. Understanding the importance of User Experience and Design & Basic Usability Testing Know-How

3. Understanding of websites and Applications for your digital Product

4. Concept of Implementing Teams while creating your project team

5. Differentiate between Project Manager and Product Manager

6. Learn by studying examples

1. To understand the E-commerce Concept

2. To develop and manage E-commerce Store

3. To Understand the Right Product to sell online through electronic portals

4. To identify the right platform for e-commerce operation

5. To have deep understanding of the different markets places available in online environment

6. To understand the key steps involved in Online order Fulfilment

7. To Understand the B2B and B2C Approach for Ecommerce

8. To Understand the role of shipping partners in E-commerce

9. To choose and learn the right Packaging for your product

1. To Understand the concept to increase efficiency

2. Transparency for both the advertiser and the publisher in the real time auction basis

3. To Demonstrate about Ad Network and Ad Exchange

4. To identify how to use internet to perform everyday tasks

5. To Understand the concept about big data and its functions

1. To understand the customer’s path or journey, via various touchpoints and to reach their decision to purchase the goods / services / an item / product from you.

2. To Analyse the Old Customer Funnel from the New and seeing the advantages

3. Analyze and differentiate a Offline customer Journey with an Online Journey

4. To analyse the mapping Customer Profiling along with your Brand Customer Persona to know your customer better and talk to him accordingly

5. To Understand the concepts to enables to build new leads and then convert to New Customers, and then build

Internship is a professional learning experience that
offers meaningful, practical work related to a student’s
field of study or career interest. OCP Academy takes care
of it (T&C apply)**, An internship gives a student the
opportunity for career exploration and development, and
to learn new skills.

Digital Marketing Simulation is consistent with corporate learners’ growing interest in acquiring and developing such skills. Participants learn about organic (SEO) versus paid (CPC) internet traffic and how website visitors convert into leads and customers.

By enrolling in our digital marketing course with live projects, you will have the opportunity to apply theoretical concepts to real-life scenarios. This hands-on approach allows you to develop a deep understanding of various digital marketing strategies and techniques while honing your practical skills