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Course Content
Video Lessons Types
Multiple video sources
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Interactive Mentor-Led Learning | Doubt Solving & Hands-On Practice Session (copy)
Engage in personalized learning with our 1:1 mentor-mentee sessions, interactive doubt-clearing sessions, and hands-on practical exercises. Strengthen your skills, clarify concepts, and apply your knowledge in real-world scenarios under expert guidance.
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Experience, Stories, Tips – Tricks & Practical Advice
Gain insights through real experiences, engaging stories, and practical tips to apply immediately in your learning and work.
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Final Projects
Apply your learning in a real-world scenario by completing a comprehensive project that demonstrates your skills, strategic thinking, and practical understanding of digital marketing and AI concepts., (Total Marks 100)
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Simulator
A digital marketing simulator lets learners practice PPC, SEO, social, email, CRO, and affiliates with virtual budgets. They make decisions in rounds, track KPIs like ROAS/CPA, and improve strategy without real risk. Success = clear goals, smart execution, and data-driven learning. Perfect for job-ready skills with easy grading for instructors. A safe, hands-on practice lab for digital marketing where real-world scenarios are simulated with virtual budgets and customers. Learners make decisions, see instant results, and learn by doing—without risking real money or brand reputation. Why it’s in the course Practical learning: Turn theory into action by running live-like campaigns, editing websites, and testing ideas quickly. Full-funnel skills: Practice across PPC, SEO, email, social, affiliates, and CRO—exactly like a real marketing team. Performance mindset: Read dashboards, compare rounds, and improve ROAS/CPA with data-driven decisions. What learners will do PPC/SEM: Pick keywords, set bids and budgets, write ads, A/B test creatives, track clicks, CTR, conversions, and ROAS. SEO: Research keywords, optimize pages, and track organic performance across rounds. Email: Choose templates, segment contacts, A/B test subject lines/offers, track opens, clicks, conversions, unsubscribes. Social: Post organically, boost posts, set campaign goals (leads, conversions), and review audience/campaign results. Website & CRO: Build/adjust pages, improve content and usability, and connect changes to conversion lift. Affiliate & Community (if enabled): Set up partners, track referrals, manage community engagement and growth. How it works (simple) Work in teams or solo across “rounds” (like weeks). Each round, make decisions, submit, and see updated results. Dashboards show KPIs by channel: traffic, CTR, conversions, revenue, ROAS, CPA. Use these to improve next round. Compete and collaborate: Benchmark against other teams and learn from different strategies. What success looks like Clear strategy per round: Define the goal (generate demand, harvest demand, or build loyalty) and pick channels that match. Smart execution: Tight keywords, relevant ads, fast landing pages, clean email segments, right social objectives. Data-driven iteration: Keep what works, fix what doesn’t; explain decisions using KPIs and cohort trends. Time and tools 4–6 rounds recommended; 60–90 minutes per round for research, build, and review. All work is inside the simulator; export reports for analysis and submissions. Assessment (suggested) Strategy clarity (20%): Effort chosen (generate/harvest/loyalty) and channel fit per round. Execution quality (30%): Keyword and ad relevance, landing page alignment, segmenting, and tests run. Performance outcomes (30%): ROAS/CPA trend, conversions, retention of gains across rounds. Reflection (20%): What was learned, what changed, and why; next‑round plan with KPIs. Tips to win Start focused: One key audience, tight keywords, one strong offer; expand after signal. Match the funnel: High-intent keywords for harvesting; content/SEO/social for generation; email for loyalty. Test small, learn fast: A/B one variable at a time (ad copy, bid, subject line, CTA). Fix the page: Faster load, clear headline, benefit near CTA, fewer form fields. What instructors get Easy setup, real‑time tracking, and auto‑computed student performance reports for grading. This simulator turns learning into a game where better strategy and smarter execution lead to visible results—perfect for building job‑ready digital marketing skills.
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Interview
Interview Practice helps learners simulate real interviews, build confidence, improve communication, and handle diverse scenarios. Regular practice allows you to identify strengths, refine skills, and be fully prepared for actual job interviews.
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DMISCP

Here’s a focused, current “Tools Learning for Web Design” stack that covers end-to-end skills: ideation, wireframing, prototyping, design systems, collaboration, accessibility, testing, and performance—so web designers can practice and ship production-ready work confidently.

Core design and prototyping

  • Figma: Real-time collaboration, components, Auto Layout, and interactive prototypes for scalable UI and team handoff.

  • Sketch or Lunacy: Mac-first or free cross‑platform alternatives for robust vector UI and design systems when cloud is optional.

  • UXPin: High‑fidelity, code‑based prototyping and system‑driven components to reduce design‑dev drift.

  • Low‑fi wireframing: Balsamiq/MockFlow for fast structure exploration before committing to visuals.

User research and usability testing

  • UserTesting: Rapid moderated/unmoderated tests with diverse panels to capture friction early across locales.

  • Session and task testing: Pair prototypes with quick tasks; prioritize fixes by severity and frequency found in recordings and summaries.

Accessibility essentials

  • axe DevTools and WAVE: Automated checks for alt text, landmarks, headings, and keyboard traps; integrate into design QA and pre‑release audits.

  • Process tip: Define accessible color tokens and focus states in the design system; validate in components before scaling page builds.

Performance and quality

  • Lighthouse and PageSpeed Insights: Measure Core Web Vitals, image weight, JS/CSS bloat, and render issues; track improvements after each iteration.

  • GTmetrix: Complementary waterfall and caching insights for asset strategy and third‑party script control.

Advanced prototyping and motion

  • Framer, Principle, Origami Studio: High‑fidelity motion and micro‑interaction exploration for interactive states and transitions.

  • Pick fidelity by phase: Use Marvel/Miro early; switch to Framer/Principle once flows are stable and motion becomes a conversion lever.

AI‑assisted design and testing

  • UXPilot AI: Generate wireframes and flows to accelerate early exploration; refine in Figma for team alignment.

  • AI test tools: Testim and TestComplete for visual/UI regression and faster feedback loops on evolving components.

Team workflow and handoff

  • Component libraries and tokens: Centralize typography, color, spacing, and interaction patterns to speed builds and ensure consistency.

  • Dev alignment: Use design specs and variable tokens; validate in code with visual regression before merging.

Curated starter toolkits by goal

  • Solo designer getting production‑ready: Figma + axe + Lighthouse + PageSpeed Insights + UserTesting.

  • Motion‑heavy product: Figma + Framer/Principle + UXPin for realistic prototypes.

  • Accessibility‑first sites: Figma design system with tokens + axe/WAVE + Lighthouse checks in CI.

  • Continuous quality on teams: Figma library + Testim/TestComplete for regression + GTmetrix/PageSpeed monitoring.

Where to keep learning

  • 2025 roundups of best UX/UI tools: Up‑to‑date comparisons for wireframing, prototyping, and collaboration choices.

  • Hands‑on practice: Recreate Unit 03 flows and funnels as clickable prototypes, then run quick remote tests to validate content priority and microcopy.

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OCP Academy, Learning Today Leading Tomorrow

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