For years, Indian businesses have leaned heavily on performance marketing—Google Ads, Facebook campaigns, Instagram boosts. The logic was straightforward: pay for clicks, track conversions, and watch the sales roll in. But reality has been less kind. While these platforms offer quick wins and measurable ROI, they come with hidden pitfalls. First, there’s the issue of intent. People scrolling through Facebook aren’t always looking to buy; they’re there to connect, unwind, or be entertained, making conversions harder and less predictable. Privacy updates and algorithm changes further muddy the waters, making it difficult to track results and optimize campaigns. Worse, the relentless focus on short-term gains creates a cycle of dependency—turn off the ads, and the leads dry up overnight. This approach, while efficient for immediate sales, does little to build lasting relationships or brand loyalty. It’s like pouring water into a leaky bucket: you might quench your thirst today, but you’re always scrambling for the next refill.