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Digital Marketing at OCP Academy | Enroll in Our Digital Marketing and Strategy Course

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Chapter 1 – Digital Marketing Foundations Overview Of DMF

Course Content
Video Lessons Types
Multiple video sources
0/146
Chapter 1 – Digital Marketing Foundations Overview Of DMF
00:49
Unit 01 (Technical Term)
00:49
Unit 02 (Successful Websites)
00:49
Tools Learning
00:00
Assignment 01
Chapter 01 Quiz: Digital Marketing Foundations (Overview of DMF)
00:00:00
Facts (Amazon vs Google: Battle of Tech Giants) Part 01
03:27
Chapter 2 – Web Design Web Design, Brand Digital Presence & Optimization
02:10
Unit 01 (Website Design Principles)
00:49
Unit 02 (Page Elements)
00:49
Unit 03 (Landing Page)
00:49
Tools Learning
00:49
Assignment 02
Chapter 02 Quiz: Web Design
00:00:00
Facts (Amazon vs Google: Clash of Titans) Part 02
03:42
Chapter 3 – Analytics
01:28
Unit 01 (How Analytics Works)
00:49
Unit 02 (Metrics)
00:49
Unit 03 (Key Performance Indicators)
00:49
Unit 04 (Making Better Decisions With Analytics)
00:49
Unit 05 (Attribution)
00:49
Tools Learning
00:49
Concept Overview
00:49
Assignment 03
Case Study 01
Chapter 03 Quiz: Analytics
00:00:00
Facts (Luxottica: The Father of Eyewear Brands – Ray-Ban, Armani & More)
03:42
Chapter 4 – On-Site SEO
03:46
Unit 01 (Maximizing Relevance)
00:49
Unit 02 (Choosing Keyword)
00:49
Unit 03 (Creating High-Quality Webpages)
00:49
Unit 04 (Other SEO Considerations)
00:49
Unit 05 (Local Search Ranking)
00:49
Unit 06 (Search Engine Past and Future)
00:49
Assignment 04
Case Study 02
Chapter 04 Quiz: On Page SEO
00:00:00
Facts (Luxottica: The Father of Eyewear Brands – Ray-Ban, Armani & More)
03:42
Chapter 5 – Off-Site SEO
02:33
Unit 01 (Links)
00:49
Unit 02 (Popularity Metrics)
00:49
Unit 03 (Link Building)
00:49
Unit 04 (Content Marketing)
00:49
Tools Learning
00:49
Concept Overview
00:49
Assignment 05
Chapter 05 Quiz: Off Page SEO
00:00:00
Facts (Natraj & Apsara Pencils: Interesting Facts)
03:42
Chapter 06 – Paid Search Marketing
02:10
Unit 01 (Paid Search Advertising)
00:49
Unit 02 (Choosing Search Targets)
00:49
Unit 03 (Writing Ad Copy)
00:49
Unit 04 (Buying Ad Space)
00:49
Unit 05 (Analyzing Results)
00:49
Unit 06 (Google Ads Account Structure)
00:49
Tools Learning
00:49
Concept Overview
00:49
Assignment 06
Case Study 03
Chapter 06 Quiz: Paid Search Marketing
00:00:00
Facts (ThumsUp vs Pepsi vs Coca-Cola: Competitive Insights & Interesting Facts)
11:41
Chapter 07 – Online Display Advertising
01:06
Unit 01 (Understanding Display Networks)
00:49
Unit 02 (Targeting the right audience)
00:49
Unit 03 (Banner Ad Design & Optimization)
00:49
Unit 04 (Retargeting)
00:49
Unit 05 (Consistent Messaging)
00:49
Tools Learning
00:49
Knowledge Learning
00:49
Concept Overview
00:49
Assignment 07
Case Study 04
Chapter 07 Quiz: Online Display Advertising
00:00:00
Facts (Cadbury Dairy Milk: Interesting Case Study)
11:41
Chapter 08 – Online Display Advertising
01:47
Unit 01 (Email List Capture)
00:49
Unit 02 (Email Content)
00:49
Unit 03 (Measuring Success)
00:49
Unit 04 (Avoiding Spam Filter)
00:49
Unit 05 (Customer Relationship Management)
00:49
Tools Learning
00:49
Concept Overview
00:49
Knowledge Learning
00:49
Assignment 08
Case Study 05
Chapter 08 Quiz: Email Marketing
00:00:00
Facts (How Instagram Was Born & How It Impacts Mental Health – A Deep Case Study)
14:40
Chapter 09 – Social Media (One)
01:15
Unit 01 (Social Media Activities)
00:49
Unit 02 (Social Media Plan)
00:49
Unit 03 (Choosing Social Media Platform)
00:49
Unit 04 (Creating Content)
00:49
Unit 05 (Distribute & Promote)
00:49
Unit 06 (Measuring Success)
00:49
Tools Learning
00:49
Concept Overview
00:49
Knowledge Learning
00:49
Assignment 09
Case Study 06
Chapter 09 Quiz: Social Media (One)
00:00:00
Facts (Why India Uses +91 & How to Identify a 10-Digit Mobile Number)
03:59
Chapter 10 – Social Media (Two)
26:48
Unit 01 (Facebook)
00:49
Unit 02 (Twitter)
00:49
Unit 03 (Pinterest)
00:49
Unit 04 (YouTube)
00:49
Unit 05 (LinkedIn)
00:49
Unit 06 (Instagram)
00:49
Unit 07 (Snapchat)
00:49
Unit 08 (TikTok)
00:49
Tools Learning
00:49
Concept Overview
00:49
Knowledge Learning
00:49
Assignment 10
Case Study 07
Chapter 10 Quiz: Social Media (Two)
00:00:00
Facts (IndiGo Airlines: The Best & Cheapest Flight in India – Fun Facts)
04:22
Chapter 11 – Online Reputation Management
01:55
Unit 01 (Monitoring Brands)
00:49
Unit 02 (Responding To Negative Content)
00:49
Unit 03 (Creating Positive Content)
00:49
Tools Learning
00:49
Concept Overview
00:49
Knowledge Learning
00:49
Assignment 11
Case Study 08
Chapter 11 Quiz: Online Reputation Management (ORM)
00:00:00
Facts (🇮🇳 History & Present of the Tricolor Indian Flag | Happy Independence Day)
03:17
Chapter 12 – Mobile Apps Marketing
02:40
Unit 01 (Mobile VS Desktop)
00:49
Unit 02 (Mobile Optimization)
00:49
Tools Learning
00:49
Concept Overview
00:49
Knowledge Learning
00:49
Assignment 12
Case Study 09
Chapter 12 Quiz: Mobile Apps Marketing
00:00:00
Chapter 13 – Digital Strategy
09:57
Unit 01 (Applying the Framework)
00:49
Unit 02 (Channel Cost Effective)
00:49
Unit 03 (Resource Allocation)
00:49
Unit 04 (Example Implementation)
00:49
Concept Overview
00:49
Assignment 13
Case Study 10
Chapter 13 Quiz: Digital Strategy
00:00:00
Interactive Mentor-Led Learning | Doubt Solving & Hands-On Practice Session (copy)
Engage in personalized learning with our 1:1 mentor-mentee sessions, interactive doubt-clearing sessions, and hands-on practical exercises. Strengthen your skills, clarify concepts, and apply your knowledge in real-world scenarios under expert guidance.
0/3
Mentor & Mentee Session by Dr. Pranjal
00:00
Doubt-Clearing Sessions
01:26:51
Practical Classes
01:28:10
Experience, Stories, Tips – Tricks & Practical Advice
Gain insights through real experiences, engaging stories, and practical tips to apply immediately in your learning and work.
0/3
Experience Story Telling
Tips
Tricks & Techniques
Final Projects
Apply your learning in a real-world scenario by completing a comprehensive project that demonstrates your skills, strategic thinking, and practical understanding of digital marketing and AI concepts., (Total Marks 100)
0/2
Final Project 001
Final Project 002
Simulator
A digital marketing simulator lets learners practice PPC, SEO, social, email, CRO, and affiliates with virtual budgets. They make decisions in rounds, track KPIs like ROAS/CPA, and improve strategy without real risk. Success = clear goals, smart execution, and data-driven learning. Perfect for job-ready skills with easy grading for instructors. A safe, hands-on practice lab for digital marketing where real-world scenarios are simulated with virtual budgets and customers. Learners make decisions, see instant results, and learn by doing—without risking real money or brand reputation. Why it’s in the course Practical learning: Turn theory into action by running live-like campaigns, editing websites, and testing ideas quickly. Full-funnel skills: Practice across PPC, SEO, email, social, affiliates, and CRO—exactly like a real marketing team. Performance mindset: Read dashboards, compare rounds, and improve ROAS/CPA with data-driven decisions. What learners will do PPC/SEM: Pick keywords, set bids and budgets, write ads, A/B test creatives, track clicks, CTR, conversions, and ROAS. SEO: Research keywords, optimize pages, and track organic performance across rounds. Email: Choose templates, segment contacts, A/B test subject lines/offers, track opens, clicks, conversions, unsubscribes. Social: Post organically, boost posts, set campaign goals (leads, conversions), and review audience/campaign results. Website & CRO: Build/adjust pages, improve content and usability, and connect changes to conversion lift. Affiliate & Community (if enabled): Set up partners, track referrals, manage community engagement and growth. How it works (simple) Work in teams or solo across “rounds” (like weeks). Each round, make decisions, submit, and see updated results. Dashboards show KPIs by channel: traffic, CTR, conversions, revenue, ROAS, CPA. Use these to improve next round. Compete and collaborate: Benchmark against other teams and learn from different strategies. What success looks like Clear strategy per round: Define the goal (generate demand, harvest demand, or build loyalty) and pick channels that match. Smart execution: Tight keywords, relevant ads, fast landing pages, clean email segments, right social objectives. Data-driven iteration: Keep what works, fix what doesn’t; explain decisions using KPIs and cohort trends. Time and tools 4–6 rounds recommended; 60–90 minutes per round for research, build, and review. All work is inside the simulator; export reports for analysis and submissions. Assessment (suggested) Strategy clarity (20%): Effort chosen (generate/harvest/loyalty) and channel fit per round. Execution quality (30%): Keyword and ad relevance, landing page alignment, segmenting, and tests run. Performance outcomes (30%): ROAS/CPA trend, conversions, retention of gains across rounds. Reflection (20%): What was learned, what changed, and why; next‑round plan with KPIs. Tips to win Start focused: One key audience, tight keywords, one strong offer; expand after signal. Match the funnel: High-intent keywords for harvesting; content/SEO/social for generation; email for loyalty. Test small, learn fast: A/B one variable at a time (ad copy, bid, subject line, CTA). Fix the page: Faster load, clear headline, benefit near CTA, fewer form fields. What instructors get Easy setup, real‑time tracking, and auto‑computed student performance reports for grading. This simulator turns learning into a game where better strategy and smarter execution lead to visible results—perfect for building job‑ready digital marketing skills.
0/1
Digital Marketing Simulator (Simbound): Learn by Doing, Not Just Reading
00:00
Interview
Interview Practice helps learners simulate real interviews, build confidence, improve communication, and handle diverse scenarios. Regular practice allows you to identify strengths, refine skills, and be fully prepared for actual job interviews.
0/1
Interview Preparation by OCP Academy in Association with Flowmingo
00:00
Webinar
A webinar is an online seminar where learners can connect with experts in real time, gain knowledge, interact through Q&A, and learn the latest concepts and industry trends. It offers flexible, practical, and interactive learning from anywhere.
0/11
Meta Ads for Lead Generation – Proven Indian Market Strategies
01:15:51
How to Rank #1 on Google | SEO Secrets for Beginners (Free Webinar)
01:07:13
How AI Is Changing, AI Agents, ChatGpt, Automations | Free AI Digital Marketing Class
01:13:58
Master Class On Understanding the Meta Ads ecosystem: Facebook, Instagram, and beyond By OCP Academy
01:37:55
Concept of Domain Hosting and How to create a landing page
01:27:11
Social Media Overview | Basics, Platforms & Strategies | OCP Academy
01:34:23
OCP Academy Workshop On The Art of Questioning by ‪@Bizcoachneha‬ On Mastering Communication
01:29:03
Master Class On Digital Marketing AI Career in Digital Marketing, With Pranjal Singh By OCP Academy
01:25:20
Digital Marketing Strategy (AI) Workshop Day 01 By ‪@directorpranjal‬ With OCP Academy #ocpacademy
03:23:00
Digital Marketing Strategy (AI) Workshop Day 02 By @directorpranjal With OCP Academy #ocpacademy
02:50:39
Digital Marketing Strategy (AI) Workshop Day 03 By @directorpranjal With OCP Academy #ocpacademy
03:00:29
Video Conferences Lessons Types
Live Class
0/3
Demo Zoom Meeting
00:00
Live Classes with Google Meet
00:00
Live Classes with Google Classroom
00:00
DMISCP

Objectives

In this lesson, we will introduce you to the business function of marketing. After you
work out this lesson, you should be able to:

  • Define marketing and the utility (value) it creates for the customer
  • Trace the origin of marketing and explain how it has evolved
  • Describe the elements of a marketing strategy
  • Understand the scope of marketing

In this lesson, we will discuss the following:

  • What is marketing?
  • Evolution of marketing
  • Marketing Framework
  • Extending the traditional boundaries of marketing
  • Functions of marketing

Reference Website Links

Reference Books Links

Exercise Files
Module-Overview-Module-1-The-Path-to-Digital-Journey-Subject-Code-21DMS001-Faculty-Name-Ms.-Lavina.pdf
Size: 919.45 KB
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