DIGITAL MARKETING SIMULATION PROGRAM 

Marketing comprises the steps an organization takes to help customers want to buy its products. As companies expand their digital capabilities, a range of cultural, organizational, and technical shifts must occur to sustain growth and performance.

WELCOME TO THE DIGITAL MARKETING SIMULATION PROGRAM 

Digital Marketing Simulations

• Gain real‑world skills through hands‑on, guided simulations using a professional‑grade simulator adopted by leading multinational companies and agencies worldwide.

Industry Fit

• Become industry‑ready from Day 1 through live projects, internships, competitions, client interactions, and mentor support.

Blended Learning

• Learn from industry experts through a blend of recorded sessions and live online classes, building practical skills and clearing doubts in real time.

HIGHLIGHTS OF THE PROGRAM

• Learn to align digital marketing strategies with business goals to enhance ROI.

• Analyze how digital channels can be integrated to improve marketing outcomes.

• Access actionable insights through an industry‑focused curriculum and real‑world case studies.

• Learn from renowned mentors via recorded videos and live online sessions with global program leaders.

• Apply the concepts of internet advertising in simulated, real‑world scenarios.

WHAT IS THE PURPOSE OF THIS PROGRAMME?
This online program is designed for early‑stage professionals, mid‑ to senior‑level managers, consultants, company leaders, and entrepreneurs. With a strong emphasis on analytics‑driven digital marketing, the curriculum prepares participants to improve campaign ROI effectively.

Who should attend:

• Early‑stage marketing and sales professionals seeking to upgrade digital skills for career advancement.

• Mid‑ to senior‑level managers who want to apply integrated digital marketing strategies and best practices to increase reach, conversions, and ROI.

• Consultants who aim to craft competitive strategies using in‑demand digital marketing technologies and platforms.

• Entrepreneurs and business owners looking to harness digital marketing methods to improve results and scale their businesses.

COURSE OBJECTIVES

• Describe digital customer behaviors and design methods to reach customers, increase engagement, and segment audiences using a structured digital marketing funnel.

• Plan and execute search engine and social media campaigns in simulated scenarios using contemporary digital marketing techniques.

• Increase return on investment and customer lifetime value by measuring profitability with a customer‑focused digital marketing strategy aligned to organizational objectives.

• Improve reach, engagement, and conversions with highly optimized paid advertising campaigns on social media and search engines.

• Measure, analyze, and optimize digital marketing initiatives for profitability using in‑demand analytics metrics and best practices.

• Discuss business goals, social strategies, and metrics that are reshaping the global landscape for businesses and purpose‑driven organizations leading change in digital marketing.

• Demonstrate key tools and applications of digital marketing and explain the distinct nature of digital demand and marketing’s impact on globally operating businesses.

• Understand how the constituent areas of digital marketing fit together to produce a coherent, efficient digital strategy.

COURSE OUTCOMES

• Explore how marketing, operations, and human resources interact to deliver real‑time business outcomes.

• Demonstrate the cognitive skills needed for online and market research, including discovering, evaluating, and selecting digital market opportunities.

• Apply relevant marketing theories and frameworks, explain emerging trends in digital marketing, and critically evaluate the use of digital marketing technologies.

• Investigate and assess challenges associated with adapting to increasingly globalized and interconnected markets.

• Reinterpret the traditional marketing mix in the context of rapidly evolving, expanded digital strategies and approaches.

• Recognize the value of conversion and collaborate effectively through digital relationship marketing.

• Analyze ethical and cross‑cultural challenges in globalized digital commerce, articulating responsible and sustainable practices.